Learn more about Likewise's user growth, email newsletter re-brand, marketing partnerships, and AI enhancements.
By Brian Draggoo
Business Wire covers the most recent updates about the Likewise service and its current initiatives.
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“We’re especially thrilled to start working with marketing partners to help them achieve their goals too.”
by Likewise CEO Ian Morris
Likewise, the Bill Gates-backed personalized entertainment discovery platform, with 6 million+ registered users and the leading platform for consumers to discover, collect, and share their favorite TV shows, Movies, Books and Podcasts, reveals growth in several key areas:
Surpasses 2.5 Million Email Newsletter Subscriptions – this makes Likewise the largest daily newsletter in the entertainment category exceeding newsletter scale from such established brands as The New York Times ‘Watching’, Vulture, Variety, Entertainment Weekly and TV Guide. Email is a key point of entry into the Likewise ecosystem which includes its mobile app, websites and connected TV applications.
Re-Branding of Daily Newsletters – alongside this explosive user growth, Likewise announces new brands for its flagship newsletter products:
Launches Marketer Partnerships – in beta trials in Q4 ’22 and Q1 ’23, Likewise is now working on behalf of advertising partners to reach and engage its users. To date Likewise has worked with more than 50 test partners across 20 different categories including book publishing, consumer products, e-commerce, financial services, health & beauty, pet care, podcasts, streaming services, and others. Marketing partners have responded positively to Likewise’s proprietary user data that includes nearly 500 million preference datapoints that inform customer targeting and custom editorial integrations. Marketers can inquire about advertising opportunities at www.likewise.com/advertise.
Expands its AI – Likewise has also launched version one of its AI powered recommendation engine; this enables Likewise to send individualized recommendations across its suite of apps as well as delivered directly to users’ inboxes, thereby driving greater engagement, across its millions of users every day to help them better navigate their content decisions.
About Likewise: Backed by funding from the private office of Bill Gates, Likewise is the leading personalized entertainment discovery platform. The company combines rich preference data with the latest AI technology to provide users with highly personalized and curated recommendations covering TV shows, movies, books and podcasts. With more than 6 million registered users and 2.5 million subscriptions to its personalized entertainment newsletters, Likewise continues to revolutionize the way people discover and engage with their favorite entertainment.
Make sure to check out the original post by Business Wire here.